THE FORGE SHOPPING CENTRE WINS INDUSTRY AWARD
The Forge Shopping Centre proudly won a Purple Apple Merit Award at the 2018 Purple Apple Marketing Awards in the Strategic Marketing Campaign Category on Thursday 10th May. This category recognises the results of a multilayered, innovative campaign, which embraces all disciplines of the marketing mix.
The judges quoted that the Forge strategic campaign was “Consistent, fresh and modern. Visual communication and branding is evident throughout the campaign and the support of this by shoppers is clear in the sales and footfall figures. The scheme demonstrates a good focus on community and strong, versatile messaging which looks to resonate with the target audience.”
The Forge had undergone a total brand review and unveiled its new logo, tagline and website to support its evolution in 2017. The Make Shopping Unforgettable campaign continues to run in 2018 and has been the centre of the entry for the Purple Apple Awards.
Paul Wishart, Centre Manager said ‘The re-branding has been an exciting project, with many customers and retailers supporting the new brand. The new brand and logo reflect our enthusiasm and focus on connecting with our customers’ and providing an excellent shopping experience. Our brand transformation better represents where the Centre is today and our vision for the future and to achieve a Purple Apple Merit for the campaign shows the rebranding’s success.’
